Therapist Networking Strategies

March 15, 2020

Although it’s not traditional marketing, therapist networking is an invaluable approach to growing your client and referral base.

Here, we go over therapist networking strategies so you can get more referrals and make more connections with your peers. We cover...

  • Perfecting your elevator pitch,
  • Digital networking,
  • Offering value, and more.

Let’s get started.

1. Offer value

When you meet another therapist or a possible referral source, you should offer value.

There are a lot of therapists in the world, so you have to offer something unique and useful. That could be... 

  • Your clinical specialty, 
  • Information, or 
  • Another person’s contact information.

Value makes you memorable and worth a follow-up.

2. Ask lots of questions

As a therapist, you know the power of questions.

By primarily focusing your attention on the other person, you make them feel important. Plus, getting to know them helps you offer value specific to them later in your conversations.

3. Practice your elevator pitch

An elevator pitch is a 15-30 seconds-long informal presentation about your business (and you, especially if you’re in private practice). Your elevator pitch should include…

  • Your “why” for being in business,
  • What problems you solve, and
  • How you solve those problems.

Having this ready helps you avoid rambling or blanking when someone asks you about your practice.

4. Ask how you can assist

If you feel like the conversation is going well, be direct and ask them “how can I help you?”. After asking them lots of questions, you should have a sense of their pain points and problems. Best case scenario, they’ll jump at the opportunity. If they’re more reluctant, offer even more value specific to their problems.

5. Be honest

Be honest with yourself and others. If you don’t really like them, don’t connect further. If you don’t really think that you’re the best person to help them, move on.

It’s awkward to end business partnerships that don’t work out, so you might as well save yourself some time and hassle later on.

You don't have to wait to start your practice.

If paying rent is holding you back from seeing clients, you can book a room at our therapist coworking space for as little as $20 per session.

Schedule a tour

6. Try digital networking

You don’t have to be face-to-face to make great connections. LinkedIn and therapist Facebook groups are excellent opportunities to form valuable partnerships. 

When networking online, value is even more important. Research the other person extensively to get a sense of who they are and their pain points. Then, in a direct message, tell them how you can help and your elevator pitch so you can back up your solution.

7. Volunteer at a therapist networking event

Being a volunteer at an event gives people a reason to come up to you. If they’re asking you where to go or how to find something at the event, that leaves a window of opportunity to make a connection.

Plus, you’ll seem helpful and important as an organizer of the event.

8. Follow up

After exchanging contact information, follow up after the event.

Remind them of your elevator pitch and the value that you offer. A brief synopsis helps them remember you and solidify why they should do business with you.

Find a therapist networking event near you

There are lots of ways to find therapist networking events, like through local therapist Facebook groups or meetup.com.

An untapped source for networking is events at your office.

At rēcenter, we offer free networking events and training sessions to help therapists build their networks and learn new tools to grow their practices. If you’re interested in attending one of our rooftop networking events, contact us! We’re more than happy to send you an invite, even if you don’t book a room in our coworking space.

If you’re interested in booking a room for as little as $20, we can set up a tour. We’re located in Denver’s central Cherry Creek neighborhood and are accepting new clients!

Meet the author

Kristie Plantinga

Kristie Plantinga is the founder of Therapieseo LLC, a website design and marketing agency specializing in SEO for therapists. She has a passion for helping private practitioners help more people by designing and optimizing their websites for search.

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